Mexico’s President Claudia Sheinbaum is pushing for a new law that would ban foreign governments from airing political or ideological ads on Mexican TV and radio. The move comes after a U.S. anti-immigration campaign ad aired during football matches across Mexico, sparking backlash from citizens and lawmakers alike.
The ad, which was released in February as part of a $200 million campaign under the Trump administration, features U.S. Homeland Security Secretary Kristi Noem stating, “If you come to our country and you break our laws, we will hunt you down.” It shows scenes of people allegedly involved in drugs and being apprehended at the border.
President Sheinbaum called the ads “discriminatory” and demanded they be removed immediately. She quickly sent a bill to the Mexican Senate that aims to ban foreign governments from buying ad space on Mexican airwaves—except for tourism or cultural promotions. The Senate is set to discuss the bill in committee on Thursday, with a full vote expected on Monday before it moves to the lower house.
“Foreign governments shouldn’t be spreading propaganda in our country,” Sheinbaum said. The strong stance is notable, considering her previous efforts to maintain a calm relationship with President Trump.
The controversial ads were shown by Grupo Televisa, Mexico’s largest broadcaster, which also owns the U.S.-based Univision network. Televisa has faced scrutiny for its decision to air the ad, particularly as it balances ties with both Mexican regulators and U.S. interests. The network has not yet commented.
Public reaction has been supportive of Sheinbaum, with her approval ratings climbing above 80%. Even opposition lawmakers have condemned the ad. TV Azteca, Mexico’s second-largest broadcaster, refused to air the ad entirely, citing its offensive nature.
Mexico’s National Council for the Prevention of Discrimination called the ad “an affront to human dignity” and in violation of the Mexican Constitution.
Despite criticism, the U.S. Department of Homeland Security claims the ad is effective, saying, “The data shows the world is hearing our message.” The Trump administration has also reported a decline in migrant apprehensions at the border.
The proposed bill would include large fines for media companies that violate the advertising restrictions. It also aligns with Sheinbaum’s broader efforts to restructure Mexico’s telecom industry, including replacing the existing regulator.
This move signals a firmer stance by Mexico on protecting its media landscape from foreign influence, especially when it concerns the treatment of migrants—a sensitive issue that resonates strongly across the nation.